Trail map
Trail map
Led enterprise Salesforce and revenue transformation programs for revenue companies across technology and professional services, creating scalable growth engines.
Advisor to PE-backed companies — designing Salesforce business development components, process contracts, and credible revenue architectures.
Architect of Lead-to-Cash systems, from marketing system design through enterprise grouper technology and financial systems.
Founder of Sherpaneer, focused on delivering sustainable revenue growth for mid-market and enterprise companies.
Field reports
Field reports
AI Does 70% of the Work — Here's What a Salesforce Partner Does With the Other 30%
Ferny joins Paul Higgins to unpack how Sherpaneer blends agentic AI with deep human expertise — and why the remaining 30% is where real transformation happens.
Revenue Cloud vs. CPQ: Which Path Is Right for Your Business?
Pledge 1% spotlights Ferny's commitment to building Sherpaneer as a force for good — weaving sustainability, equity, and community impact into the firm's founding mission.
Building a Future of Sustainability, Equity, and Impact
Pledge 1% spotlights Ferny's commitment to building Sherpaneer as a force for good — weaving sustainability, equity, and community impact into the firm's founding mission.
Expedition gear
Expedition gear
Expertise
Lead-to-Cash Architecture
Revenue Operations
Agentic AI Strategy
PQ & Revenue Cloud
Enterprise Integrations
Guiding principles
Guiding principles
Fix the system, not the symptom.
AI amplifies architecture — good or bad. Principle
Revenue operations is a systems problem.
Simplicity is the ultimate scalability strategy.
Beyond the work
Beyond the work
Community volunteer and writer exploring storytelling
Media & speaking
Media & speaking
Featured speaking & appearances
Salesforce ecosystem panels
Women in Salesforce Entrepreneurship (WISE) events
AI and revenue architecture discussions Speaking